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With the acquisition from Unilever complete, the CEO will lead the growth of Q-tips, Caress, Ponds and other iconic brands.
June 6, 2024
By: Christine Esposito
Editor-in-Chief
Yellow Wood Partners LLC has completed the acquisition of Elida Beauty brands from Unilever and has named Alfie Vivian as CEO of the newly independent company that is home to several iconic brand names in personal care. The Elida Beauty portfolio includes Q-tips, Caress, Ponds and St. Ives (for North America and Europe only), Impulse, Noxzema, Monsavon and Timotei, among others. The company has offices in Dallas, London and Paris. Vivian’s C-Level Experience Vivian, a seasoned C-le...
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